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Search Engine Optimization

Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

SEO is mainly a marketing technique to make a website more visible to search engines. We’re all familiar with what takes place when we search for something on Google or Yahoo! search: the site gives us several pages of results. Did you know that most people only bother clicking on results found on the first page of a search? Sometimes a search can result in 10 or 20 pages of results and the average user often ignores all those extra pages.

Search engine optimization is just a bunch of fancy words, what does SEO stand for? SEO means more visitors, more traffic, and if you’ve got a product, more sales. SEO is integral to a good marketing campaign there’s no two ways around it.

People looking to sell something on their web page or even just to attract a bigger audience for their blog or podcast, SEO is very important. The goal is to get a web site to appear on the very first page of any search engine’s results when searching for specific words or phrases. These words or phrases are known as keywords - they’re your best friends when it comes to search engine optimization.

There are a number of resources you can find on the web that will teach you how to use keywords. For instance, some tools will tell you how often a certain keyword phrase is searched for, and show you other, similar keywords. These other keywords might allow you to expand the focus of your web page to attract more visitors.

Keywords are not the only search engine optimization tool you can use. Another important aspect of SEO is linking. Search engines basically use links to a website as references, the more legitimate references or links to a website, the higher that the site will be ranked in the search engines. Creating links between your pages is a great way to enhance SEO.